What's cracking Reader?
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I haven’t posted business stuff on Instagram in 12 days… (I might later today....we’ll see).

…but the last post I did post (say that 3 times fast 😛) has been pulling in new email subscribers every single day since I posted.

Now, I was pretty sure IG posts died after 24 hours ( if you’re lucky) so this has been a pleasant surprise.

Coolest part?
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▶️ This post has less than 900 views and wasn’t a Reel.

Yup, your girl did not go viral.

And less than ⅕ of my followers saw it, but those who did, took action. (I just checked turns out 36.4% on my interactions were from, non-followers so that's cool.)

So the next time you post about one of your freebies, try using this carousel format: (turn on images to see it)

Things to note:

1. You don’t need a mega result
​ Honestly, people are so over HUGE claims. I think more attainable outcomes work really well.
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​ (Umm… keeping my kids entertained for 10 minutes without glitter or screens so I can go to the bathroom in peace? Sign me up.)​
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2. Don't use this exact formula for every post

Throw it into your mix of educational, entertaining, and inspiring content that “pays off” on Instagram without a comment / dm /signup.
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3. Yes, you need ManyChat or some auto-DM software for this
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Saying “link in bio” doesn’t give you any social proof.
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The “comment the keyword” method does.

But you can totally get away with the free version of ManyChat for this (though I do LOVE the paid version—here’s a free 30-day trial of the premium version for you).​
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4. Highlight a freebie with your strongest welcome series/funnel
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​ Yes, you’ll see little one-off videos or Google Docs floating around with posts like these.
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But if you’re not posting consistently or haven’t posted like this before, stick with your strongest freebie first to get the biggest bang for your time buck.

Bonus tips:
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​If it does well, pin it to the top of your grid. (That’s what I did.)

You can try adding a trending audio to the carousel to potential get more reach. (I did not.)

Don’t worry, I’m not turning into an IG guru.

I’m still a much bigger fan of:

✅ Hosting Bundles​
✅ Speaking in Summits​
✅ Doing Freebie Swaps​

…to grow your list.

But sometimes you can go weeks (or months) between those, and SEO just isn’t what it used to be.

So when I find something that works well (especially without needing to get super lucky), I had to share it with you.

Later days,
Kate “When you do this post, feel free to send it to me @kate_doster” Doster
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P.S. If you do sign up for the free 30 days of Manychat premium through my link - hit reply and let me know.​
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I'll send you my 60 days worth of social media posts templates (normally included in Trello Magic,) for free (even if you don't end up getting a paid account.)